Pick up to 3 that best match your situation
DEMOGRAPHIC - I can recognize my ideal customer through external characteristics like gender, age, income, job, marital status, education, address (i.e. women with small children)
PSYCHOGRAPHIC - I can define my ideal customer very well by their interests, activities, attitudes, passions, opinions, positions and events they attend
CURRENT EVENTS - I reach my ideal customer based on their response to issues that are happening right this minute
TRIBE - My customer's purchase strongly connects them to groups they belong to (profession, industry, religion, nationality, political party)
COMPANY - My customers influence buying decisions at specific companies
SEARCH - My prospects are actively searching for the kind of thing I sell
PAGES - I am 100% certain that my prospects visit specific niche websites